Anyone in the email marketing space will know about Email Deliverability and its importance. If your subscribers do not receive the email sent to them then your plans for the growth of your business will not work. Email verification can help increase the rate of deliverability and makes your marketing stay strong.
Taking a few important steps to make sure that your subscribers get the email intended for them is called healthy deliverability. Here are your Do’s and Don’ts.
- Do Get An Email Verification
You wouldn’t know what is hiding in your email list unless you get it checked. Invalid emails are ticking bombs which will affect your deliverability sooner or later. Get email address verification. Stop putting your deliverability at risk right away.
- Don’t Use A Single Option List
A single option list is a list in which subscribers are added immediately without any confirmation. This is an easy way to add subscribers, but increases the chances of spam accounts, dead accounts, and malicious attacks. Bad quality data is one of the very leading barriers to effective email marketing. This report by Econsultancy will give you all the hard facts.
Usage of double-opt list where a confirmation email is sent right after signing up will give you a clean list from the start.
- Don’t Send Emails To Dead Accounts
Dead accounts can act as spam traps and it is better to have a small list with real users rather than a large list with spam and malicious accounts.
If you are in the email marketing business you will know about Hard and Soft bounce and you can distinguish an email address of a real person and ISP by using a good email verification service to prevent these bounces from happening.
Don’t forget to analyze and monitor your bounce rates to make better decisions about your email marketing strategy as explained by salesfusion.
- Do Use A Separate Domain
If you use one of the free domain email addresses such as (Gmail, Hotmail, Yahoo) you will not be able to gain trust of your subscribers and the Internet Service Providers will automatically add your email in the junk folder.
Instead, you can use an official company address and make it clear of who you are and who you represent. Get yourself a very own domain or a sub-domain that subscribers are most likely to read and expect.
- Don’t Use Spam-y Words
Some words are known for prompting the spam filter and restrain your email from entering the inboxes. These words can reduce your rate of deliverability and they can be in the subject or in the body of the email. Stay away from words such as “free”, “Cash”, “Credit” etc.